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Persuasion | Innovation | Decision Making
Caitlin has always been passionate about identifying people's potential. That's why, after building two businesses for other people, she founded Plum — to quantify people's potential, creating agile enterprises and successful employees by matching people to jobs where they thrive. Caitlin is particularly passionate about supporting women to reach their full potential, and believes that the best way to inspire people is to lead by example. Caitlin is a regular speaker at women entrepreneur events and a champion of #movethedial, an initiative dedicated to increasing the leadership of women in tech. Caitlin was selected by Springboard Enterprises NYC as one of the top 10 businesses led by women.
VP of Product & Co-Founder
"Don't stop 'til you're proud."
Chief Revenue Officer
"Treat people like humans."
VP of Engineering
"Not knowing is half the fun."
VP of Finance and Operations
"Great moments are born from great opportunities."
VP of Marketing
Product Manager
"Breakfast! What an eggcellent idea."
Head of Design
"Listen, smile, agree, and then do whatever you were going to do anyway."
People Operations
"Everything happens for a reason."
Senior Product Manager
"Respect others. Respect yourself."
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Senior Consultant, I/O Psychology
"Live in the moment, unless it is unpleasant, in which case eat a cookie."
Revenue Operations Analyst
"Annoy Accounting first, Google later."
Graphic Designer II
"No act of kindness, no matter how small, is ever wasted."
Software Architect
"Choose a job you love, and you will never have to work a day in your life."
Enterprise Customer Success Manager
"Every flower must grow through dirt."
Senior Software Developer
"Do more of what makes you happy."
Associate Product Manager
"Nothing happens by chance."
Marketing Specialist
"Life is what you make it."
Industrial/Organizational Psychology Specialist
"When all else fails, just keep showing up and eventually the dial moves. Or security escorts you out."
Senior Software Developer
"I have no data yet. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories instead of theories to suit facts."
Manager of Finance
"Be somebody who makes everybody feel like a somebody."
Senior Account Executive
"Make each day count."
Software Developer
"Believe you can and you're halfway there."
Software Developer
"Doing something small is better than doing nothing at all."
Senior Account Executive
"Margins matter."
Software Developer
"The scariest moment is always just before you start."
Content Marketing Specialist
"Life happens, coffee helps."
Customer Experience and Technical Support
"If you choose not to decide—you still have made a choice!"
HR and Office Administrator
"We see what we look for."
Product Manager
"Never let the fear of striking out keep you from playing the game."
Sales Director
Director of Customer Experience
"Everything happens how and when it was meant to."
UX Designer
"If every instinct you have is wrong, then the opposite would have to be right."
Security and Compliance Officer
Customer Success Manager
