At Plum, our purpose is to empower everyone to realize their full potential at work. We are a SaaS company that provides a talent assessment platform that strips away bias and reveals human potential to revolutionize how enterprises hire, grow, and retain talent. With unmatched scalability, Plum powers more objective and equitable talent decisions across the employee lifecycle using the predictive power of psychometric data.
As the Director of Marketing, you will manage and execute Plum’s marketing strategy that supports our product marketing, demand generation funnel, and revenue objectives. You will be leading your team in working cross-departmentally with Sales, Product, and Customer Success to achieve Plum’s growth strategies. Reporting to the Chief Revenue Officer, you are a person who has the operational capability to execute day to day projects but can also take ownership of the marketing strategy and success of Plum’s marketing team.
Plum is currently a 32-person company that is rapidly growing and moving to a remote work environment. Our ideal candidate can be in Canada or the USA and able to work Eastern Time (ET) hours.
What you'll do
- Develop a multi-channel marketing strategy and go-to-market plans that supports annual growth goals and business priorities.
- This position requires both strategy and execution, as well as someone who is resourceful, action-oriented and likes to experiment, learn, and iterate quickly.
- Continue to build and strengthen Plum’s brand with customers, industry analysts, and strategic partners.
- Create targeted demand generation programs that capture opportunities for Sales.
- Oversee content strategy targeted at our Ideal Customer Profile (ICP) that delivers thought leadership and lead conversion.
- Develop and manage an annual marketing budget and provide regular reporting on ROI and Key Performance Indicators (KPI’s).
- Build relationships and joint go-to-market programs with strategic channel partners.
- Manage and provide direction to 3rd party agency partners.
- Coach and mentor a highly functioning marketing team.
What you'll need
- 5+ years proven success at a B2B SaaS company
- 2+ years leading and coaching a marketing team.
- You have expertise with CRM (HubSpot an asset), Google Analytics, Google Ads, Google Search Console, and LinkedIn Ads.
- You can influence, inspire, coordinate, and collaborate with your team and across the organization to achieve results.
- Ability to build strong working relationships across all levels of the organization.
- You have outstanding communication skills across all platforms.
Bonus/Assets:
- HR Tech experience
- Specialization in either Product Marketing or Demand Gen
Who you are
- You have a knack for taking complex concepts and breaking them down into relatable stories that will resonate with enterprise customers.
- You have a strong growth marketing track record, with samples and results of past campaign success and learnings.
- You are data-driven and use metrics to inform strategic decisions
- You’re a self-starter, team player and willing to take initiative with a ‘can do’ attitude.
- You are passionate about using creative outlets to provide engaging messaging and storytelling
- You are highly collaborative and want to lend your experience and expertise to guide the work of a team and mentor individuals.
Who we are
At Plum, we believe in supporting our employees first so that they can support our organization’s growth, trust, alignment, and resiliency through the following initiatives:
- Flexible work schedule
- Unwavering support from our executive team
- Fun quarterly company events and activities
- Annual opportunity to come together in person as a whole company
- Coaching and mentoring opportunities
- Health benefits with a focus on mental health & wellness
- A great collaborative atmosphere
We really believe in our product (who would we be if we didn’t?!), so as a first step in our application process, we’d love to invite you to complete your own Plum Profile. This is a great way to see the product in action! Once complete, we’ll give you a summary of your top three talents and even some tips to help you find a role that suits your natural talents and abilities. Please follow the bit.ly apply link below to create your own Plum Profile, and we look forward to seeing your application in our platform soon!
https://bit.ly/3FmHdrZ
At Plum, we are committed to building inclusive organizations – and that starts with our own team. We believe that diversity of thought and background breeds unbridled innovation. Therefore, we don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process, please email hr@plum.io.