Criteria Corp vs Plum: Which Talent Assessment Platform Delivers More Value?

What is Plum?

Plum is a talent assessment platform that uses a single, ~25-minute psychometric assessment to measure human potential. It evaluates cognitive ability, personality-based talents, and social intelligence. The result is a predictive Match Score for hiring and development, plus a reusable dataset for leadership, mobility, and workforce planning.

What is Criteria Corp?

Criteria Corp is a pre-employment testing platform with a wide suite of assessments. It offers cognitive aptitude tests like CCAT and Cognify, personality and behavioral tests based on Big Five, emotional intelligence, risk and integrity tests, skills assessments, and structured video interviews. The value proposition: one place to run many different hiring tests.

Why do companies choose Criteria Corp, and what are the trade-offs?

Teams choose Criteria for breadth and flexibility. HR can mix CCAT, game-based Cognify, personality, EI, risk, skills tests, and structured interviews in one subscription. Flat annual pricing with unlimited usage appeals to mid-sized companies that run high volumes.

Trade-off: breadth often means combining multiple tests per role. That can extend candidate testing time and create assessment sprawl for admins.

Does Plum replace multiple tests that Criteria might require?

Yes. Plum’s universal assessment covers what many teams spread across separate test types. That reduces tool sprawl, shortens decision cycles, and gives everyone a common behavioral language across roles and levels.

How do candidate experiences compare between Criteria and Plum?

• Plum: One untimed, mobile-friendly assessment of about 25 minutes. Every candidate receives a personalized Plum Profile they can keep. Reported completion rates exceed 93%.
• Criteria Corp: Multiple shorter assessments are common. CCAT is about 15 minutes, and Cognify adds a game-based option. Practice resources exist, yet candidate feedback is often limited.

How do DEI, fairness, and compliance compare?

• Plum: Uses a forced-choice format to minimize faking. Independent audits across 50,000+ profiles show no adverse impact, with a reported 78% increase in underrepresented hires.
• Criteria Corp: Validates against adverse impact and includes DEI-conscious features in video interviewing. DEI is present, though not the central design principle.

Decision guide: when to choose Criteria vs Plum

• Choose Criteria Corp if you want a broad test library in one subscription, plan to mix several test types per role, and value game-based cognitive options and structured interviews.
• Choose Plum if you want one validated assessment that is predictive, fair, and reusable across hiring, leadership, and mobility. You prefer a single behavioral language and a lower TCO over time.

Side-by-Side Comparison

When is the total cost of ownership lower with Plum?

When teams would otherwise deploy multiple tests, pay for training, manage several workflows, and run separate tools for hiring, development, leadership, and mobility. Plum’s single-assessment model lowers TCO by reducing admin effort, candidate time in assessments, and change-management overhead.

How fast is implementation, and how do integrations compare?

Both platforms integrate with popular ATS systems.

• Plum: Self-serve setup WITHOUT expensive certifications. Teams often launch in days. 20+ languages supported.
• Criteria Corp: Broad ATS integrations and 10+ languages. Setup can involve mapping several test types per role.

Which is better for global teams: Criteria or Plum?

Both support global deployment. Plum supports 20+ languages. Criteria supports 10+. If you want a single, consistent experience across countries and roles, Plum’s universal assessment keeps rollouts simple.