Talent Acquisition (TA) is the strategic process of identifying, attracting, evaluating, and hiring skilled individuals to meet current and future workforce needs. Unlike short-term recruiting, talent acquisition focuses on long-term planning, employer branding, and building strong candidate pipelines to ensure organizational growth and competitiveness.
The success of any organization depends on the quality of its people. Talent acquisition ensures companies can compete for top talent in a competitive labor market, reduce turnover by hiring the right cultural fit, and align hiring with business strategy. Effective TA also strengthens employer brand and helps organizations adapt to changing skill demands.
TA is part of the recruitment and workforce planning layer of the HR stack. It typically involves an ATS (Applicant Tracking System), candidate relationship management (CRM) tools, employer branding platforms, and pre-hire assessment systems, all feeding into the HRIS once a candidate becomes an employee.
Talent acquisition is more than filling seats. Plum gives you science-backed insights into the soft skills that drive long-term success, so you can spot high performers early, reduce mis-hires, and build stronger teams faster.
Transform talent acquisition with PlumRecruiting focuses on filling open roles quickly, while talent acquisition is broader, encompassing long-term workforce planning, employer branding, and candidate pipeline development.
Key skills include sourcing, data-driven decision-making, relationship building, employer branding, and knowledge of HR technology tools.
Employer branding helps attract candidates by showcasing company culture, values, and employee experience. It’s a critical component of long-term talent strategies.
Tools like ATS, AI sourcing platforms, and CRM systems streamline candidate identification, improve candidate experience, and provide data insights for better hiring decisions.
Yes. By hiring individuals who are both skilled and aligned with company culture, talent acquisition reduces turnover and improves long-term employee engagement.