The Plum Origin Story
by Caitlin Macgregor
After building two businesses of her own, Plum CEO Caitlin MacGregor experienced firsthand the costs of uncertainty and bias in the hiring process. In her last business, she began to use a psychometric assessment at the top of the hiring funnel instead of a resume - and suddenly began to find amazing talent that she would have otherwise overlooked. She knew that she would need to predict with certainty the quality of her hires in order for any future business she built to be successful, so she co-founded Plum out of her own necessity.
Plum Launched in 2012
Launched in 2012 out of Kitchener/Waterloo, Ontario, Canada, Plum began to scale an assessment process that was once highly consultative and expensive by automating it with AI. Suddenly, hiring science once reserved for vetting CEOs of Fortune 500 companies was available to all.