Our Story

Although how we’ve gotten there has looked a little different along the way, Plum’s mission has always been the same – to empower organizations to be successful by getting the right people in the right roles.

Plum is Co-founded

by Caitlin Macgregor

Caitlin MacGregor was voted most likely to save the world in her high school yearbook – and it wasn’t until she built two businesses that she realized she was meant to save the world by revolutionizing talent processes to prepare businesses for the future of work. In her second business, Caitlin used a psychometric assessment to find the people she needed to get the idea off the ground – and suddenly began to find amazing talent that she would have otherwise overlooked. Caitlin ended up founding Plum out of her own necessity; after all, for any of her future endeavors to be successful, she needed to make predictive talent decisions that only Plum could inform.

The Launch

Plum Launched in 2012

Launched in 2012 out of Waterloo, Canada, Plum began as a spreadsheet. Today, Plum’s software enacts its mission to prepare organizations for the future of work by providing predictive and scalable talent datasets, replacing a process that was once high consultative and expensive by automating it with AI.

January 2012

Released the first version of our product, which included a not-so-pretty Microsoft Excel document output (give us a break, it was the first version of Plum!)

January 2013

Released version 2 of our product as a software-as-a-service, replacing the Excel spreadsheet with a dashboard (thank goodness)

July 2014

Acquired our first Angel investor #blessed (get it?)

April 2015

Released Version 3 of our product, which introduced our signature Match Score and Match Criteria Survey. Finally, hiring teams could hire for fit, all while getting on the same page when it came to job needs

November 2015

Beat out 11,000 competitors (no big deal) to take home the grand prize at 43North

May 2016

50,000 people completed the Plum Discovery Survey

September 2016

Established our board

January 2017

After a year and a half of R&D (and a whole lotta hustle), Plum took the leap to bring predictability to every stage of the employee journey by introducing Plum Talent Guides

January 2017

Closed 2 million seed round funding

March 2017

100,000 people completed the Plum Discovery Survey

September 2017

150,000 people completed the Plum Discovery Survey. That's pretty much the population of Hollywood (the one in Florida, not California)

October 2017

Plum accepted to Creative Destruction Lab, providing mentorship and direction for Plum's Artificial Intelligence

December 2017

100 customers making data-driven talent decisions with Plum!

February 2018

Reached 50% women and 50% men full-time employees cross-company

June 2018

Released Ultraviolet, the fourth iteration of the Plum platform. The most game-changing feature? Talent Rediscovery, which allows our users to prospect their entire Plum database filled with every candidate who has ever applied for a job at their company, and shortlist them for a role

July 2018

Announced our partnership with the University of Waterloo to better connects its 21,000+ students with the 6,900 employers that recruit from the university each year

August 2018

200,000 people (a.k.a. the population of Salt Lake City) have taken the Plum Discovery Survey and completed a Plum Profile!

September 2018

Plum is selected by SAP SuccessFactors as a partner in SuccessFactors’ broader effort to build an open community that tackles the most critical issues facing HR professionals and business leaders

October 2018

We were rated the soft skills assessment with the best ROI by peer-to-peer business technology review site G2

February 2019

We welcomed Jenny Dearborn -- former EVP of HR for SAP and author of The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics – to our Board of Directors.

March 2019

We launched two big integrations, allowing SAP SuccessFactors and Greenhouse customers to access an additional dimension of people data right where they already manage their talent

Predictive Talent Data for

Every Stage of the Employee Lifecycle

Plum may have launched as a talent acquisition tool, but we knew we were doing our customers a disservice by limiting their access there. That’s why we now offer products and services that inform predictive talent decisions over a variety of uses cases, including workforce planning, personalized development, succession planning, personalized career pathing, and emerging leader identification.

Your Diversity

and Inclusion Ally

Just as Plum is committed to diversity and inclusion in our own hiring and culture, we hustle every day to provide organizations with the data they need to reach their diversity and inclusion goals at every stage of the employee journey.

Your Partner in

the Future of Work

Plum exists to map employee potential to job needs. That's why, in a future of automation, Plum's mission is to transition entire workforces from dying jobs to thriving ones. We have the data your organization needs to get the right people in the right seats the first time - no musical chairs.

Our Story

by Caitlin Macgregor

Plum Launched in 2012

Our Story

Every Stage of the Employee Lifecycle

and Inclusion Ally

the Future of Work

We're building amazing things. Want to join us?

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