Employee Retention

Glossary of HR Terms Employee Retention

What is Employee Retention?

Employee Retention refers to an organization’s ability to keep its employees over time and reduce turnover. It involves strategies, policies, and programs that create a positive work environment, enhance job satisfaction, and encourage employees to remain with the company long term.

Why it matters

High turnover can be costly, disruptive, and damaging to organizational culture. Strong retention strategies save recruitment costs, preserve institutional knowledge, and foster stability within teams. Retention also signals to prospective employees that the organization values and invests in its workforce.

Where it fits in the HR stack

Employee retention is part of the employee experience and talent management layers of the HR stack. It connects with engagement tools (to monitor satisfaction), performance management systems (to align goals and growth), learning platforms (for development), and compensation systems (to ensure fair and competitive pay).

Common use cases/Examples

  • Offering career development programs and mentorship.
  • Using engagement tools to collect and act on employee feedback.
  • Providing competitive pay, benefits, and recognition.
  • Building inclusive and positive workplace culture.
  • Conducting stay interviews to identify potential turnover risks early.

Examples of companies that use it

  • Tech companies like Salesforce and HubSpot, which emphasize culture, growth, and recognition to drive retention.
  • Enterprises like Google and IBM, which invest heavily in development opportunities and people analytics to reduce attrition.
  • SMBs and startups using platforms like Lattice, 15Five, or Culture Amp to monitor engagement and support retention initiatives.

FAQ

Retention refers to keeping employees, while turnover measures the rate at which employees leave an organization. They are two sides of the same metric.

Career development, competitive compensation, recognition, engagement, leadership quality, and work-life balance are among the top drivers.

Retention is often measured as the percentage of employees who stay with the company over a given period, such as annually.

Yes. Engagement tools, people analytics, performance platforms, and career development systems provide insights and actions that directly impact retention.

High retention helps build trust, stability, and shared values, while high turnover can erode culture and morale.